GEN
AI
AI-NATIVE ART DIRECTION FOR PERFORMANCE-MINDED CREATIVE
Jodi Jones is an established Creative Director, Art Director, Producer, and fashion photographer with 25+ years of professional creative-industry experience and two Cannes Silver Lion Awards.
SELECTED WORKS.
🏆 Two-time Cannes Silver Lion Awards winner. 🏆
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🏆 Two-time Cannes Silver Lion Awards winner. 🏆 〰️
Luma Labs Project
Hired to create a skill that had a distinctive visual style that made the product’s potential immediately tangible. I originated the concept, directed the visual system, and produced the final advertising work from first idea through delivery.
Input just about any asset,
Output high-end editorial campaign images
Luma Labs
Commissioned to create a custom skill that transforms simple product inputs: flat lays, hanger shots, tabletop accessories, or basic photographs into high-end fashion-editorial campaign imagery on a model. Jodi conceived the transformation system and visual language, then created the final ads that demonstrated its value.
Direction and narrative for brands and original work, made through the new generative medium.
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Art directing and overseeing AI creative production from brief to final delivery. Bringing an award-winning photography eye to every frame whether it’s stills, video, or a full campaign.
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Conceiving, writing, directing, and producing short films and commercials using all the latest AI tools. From story to final cut.
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Directing AI image tools to create editorial-grade fashion imagery. Every shot is intentionally art directed not just generated.
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Building bespoke AI production pipelines tailored to your brand brief. From prompt architecture to multi-tool workflows — engineered for repeatable, on-brand results.
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Helping brands and creators integrate AI into their production process. Strategy, tool selection, and creative direction, so your team ships better content, faster.
Val
en
tino
The rhode "Inside the Flavor" campaign was built around the visual world of Hiroshi Nagai, the Japanese painter who essentially defined the aesthetic of 1980s city pop. His work is characterized by flat color planes, impossibly clean geometry, modernist rooftop architecture, turquoise pools, and a perpetual golden afternoon light. There's a stillness to his paintings that feels like a dream of summer - too perfect to be real, but completely believable inside its own logic.
That tension is exactly why it works for this campaign. The entire concept is that my model - hyper-photorealistic, freckled, dewy skin, every pore visible, exists inside a painted world. She's the only real thing in it. The Nagai environment is flat and graphic; she is alive and textural. That contrast is where the Rhode brand promise lives: “your skin is the realest, most luminous thing in any room.”
THE WORLD
PLAYS
LOUD.
HARD ROCK × MESSI COLLECTION — WORLD CUP 2026
For a World Cup 2026 moment, I built a global visual campaign system around the electricity of the game, bringing together Messi, music, hospitality, and fan culture across social, digital, retail, and location-based experiences. Rooted in a long-standing Hard Rock creative partnership, the work combines cinematic art direction with AI-assisted exploration to move from concept to scalable, production-ready creative.
Client: RUNWAY X ALEPH
Concept, storyline, and direction. Final ads across YouTube, Instagram, TikTok, Facebook, and X.
Jodi uses generative AI as a production medium, combining concept, visual craft, production leadership, and modern generative workflows to move from a business objective to a repeatable visual system and production-ready final assets.
AMERICANA SERIES
From character CREATION
to FULL campaign ASSETS
Endless Variations Possible
Through NODE-BASED Workflow Systems
STILL HERE was conceived, written, and directed by Jodi Jones.
The film was produced entirely using AI tools under Jones' creative direction —
representing a new model of filmmaking where a single director with vision and craft can build a complete cinematic world.
Visual rule was a deep teal grade throughout, shot in Arri Alexa anamorphic language.
Director: Jodi Jones Studio: Jodi Jones Studio Runtime: 4 minutes Format: AI-produced short film Year: 2026
THE STING 🐝 a 1960s retro futuristic AI short.
Director: Jodi Jones Studio: Jodi Jones Studio Runtime: 30 sec Format: AI-produced Year: 2026
Gucci x FIFA World Cup 2026
A spec campaign exploring what happens when luxury fashion takes the pitch. Three women, three countries: USA, Argentina, Brazil. Art directed and produced entirely through an AI pipeline. Concept, characters, camera direction, and sound design developed from the ground up by Jodi Jones Studio.
Director: Jodi Jones Studio: Jodi Jones Studio Runtime: 30 sec Format: AI-produced Year: 2026
SOCIAL MEDIA REELS
Explore a curated collection of my work, where imagination meets strategy.
ART DIRECTION,
END TO END.
This eyewear campaign runs through every stage of art direction: from casting the model to building the styling, hair, makeup and light. Nothing borrowed, one creative vision carried from concept to final frame.
COMPETITIONS
AWARD WINNER
🎬 "LE ROULEAU" — A Luxury Ad for a Lint Roller - Ad Competition
Brand Concept: Le Rouleau by Maison Peluchette
Showcasing the most ordinary object into a high end luxury ad.
🎬 "Get Your Life Together" — A a deadpan infomercial parody
The Pippin Durable Garden Hose. Shot in the visual language of a 1994 cable television commercial.
Runway BIG Ad Contest
🎬 Gator King Pest Control — Bad Ad Competition
An intentionally terrible regional TV commercial, fully conceived and produced using AI. Daryl Hutchins has operated Gator King Pest Control in Central Florida for 25 years.
ONE DOG.
A MULTI-MILLION DOLLAR CAMPAIGN.
Power Fox Media brought Max, their branded golden retriever, and a vision. I took it from brief to execution: a 3D Pixar-style character living convincingly inside a photorealistic world, in motion, across video ads and social, plus the production systems that made it repeatable.
THE AI TEACHING SKOOL
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THE AI TEACHING SKOOL *
Learn to create fashion & beauty campaigns with AI from a creative director with 25+ years of real brand experience. This is for you if you want to expand your vision, launch an AI creative agency, or finally create content that looks like a real campaign. Learn actual repeatable workflows, character consistency and directing.