Last year I teamed up with Phase One to offer an exciting and unique opportunity to learn how to create beautiful images with one of my favorite fashion stylists, Yanyanista. We shared our knowledge about the fashion industry.
Here is a fun video from our Miami workshop!
Thank you to everyone who came out to join us!! Love you guys!!
Excited and honored to be asked to speak at Microsoft this evening on the Business of Fashion with Yanyanista and the Haute House University. We will be speaking with a panel of experts @themartinifactory and @alexvinash on building a successful fashion business. Photo by Matt Officen at NYFW.
I am excited to announce that last week at the Cannes Lions International Festival of Creativity in Cannes, France I was awarded TWO SILVER LIONS AWARDS!
Cannes Lions is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. Every year in June, around 12,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues and network with one another – and a select few receive big awards. Thousands of ads from all over the world are showcased and judged. According to AdNews "The Cannes Lions is the absolute best showcase for the most amazing creativity across the widest possible marketing disciplines and the broadest array of new ideas."
Recently, my uber-talented associates at Big Studios in Sao Paulo, Brazil along with McCann Worldwide India and my team at Jodi Jones Studio collaborated on a creative project together AND WE WON!!
Below are the two projects that won us the SILVER LION AWARD at this year's Cannes International Festival of Creativity!
What I love so much about this project was the international scope; the collaboration was from three continents. We would Skype together in different time zones (from NYC, India and Brazil) working on the creative concept and ideas, and then each of us executed our parts individually. I shot with a massively high resolution medium format camera and set up our tripod for numerous exposures at just the right time of the day, and used a mirrored sphere in my shots so Big Studios would be able to locate the exact lighting positions when doing their truly amazing post production 3D illustration work. I shot the images for the project in Brooklyn and Philadelphia, the 3D illustration and retouching work was done by Big Studios in Sao Paulo, Brazil, and it was all brought together by McCann Worldwide in India, who submitted the project to Cannes.
THE CONCEPT: Although parents tell their children NOT to do something, children don't always behave, and they often times have a VERY different perspective on the whole situation. Their perspective may instead be one of excitement and amusement towards these very things we are telling them to avoid. With that idea, we created a visual public service announcement to show what your children may actually be imagining when told to not "play in the puddle" or to "stay away from the basement".
CATEGORY: Commercial Public Services
TYPE OF AD: Billboards & Street Posters
THE SERVICE: Because "YOUR WARNINGS DONT WORK", DishTV now has Childlock.
Concept, Retouch and 3D Illustration: BIG STUDIOS BRAZIL and VAULT49
Photography: Jodi Jones JODI JONES STUDIO
Ad Agency: McCann Worldwide / India
Prasoon Joshi, Akshay Kapnadak, Sanket Pathare, O. R. Radhakrishnan, Vilsen Gonsalves, Nikhil Waradkar, Suchita Bait, Akshay Keluskar
Overall it was a great honor to receive the award, collaborate with very talented creatives, and make great work!
Now let's work together and create another Cannes Lion Award!
Few things are as attractive as the forbidden. And there’s little a parent can do that is as inspiring as a dire warning. All a child needs is the direction not to do something and it will quickly be the center of all their focus and attention. The dire warning becomes an irresistible dare. It’s a comedy of reverse psychology, one every parent is too familiar with, and one that begs reexamination.
This year at the Cannes Lions International Festival of Creativity, Vault49 and their partner studio Big Studios Brazil, took home Two Silver Lions for their campaign with DishTV called “Your Warnings Don’t Work.” The service is now providing a Childlock to firewall certain programs and networks that children aren’t going to avoid on their own. “Although parents tell kids NOT to do something, kids may not always behave, and they have a VERY different perspective on it,” Vault49 says. “Their perspective may be one of excitement and amusement towards these awesome new things that they are supposed to avoid.” Since a mere warning will not deter interaction with the forbidden, parents have to be more proactive in their guidance, and Childlock is one way to do that most effectively.
It was all hands on deck for this project. In all, four different creative studios came together to execute these three advertisements that eventually found their way to billboards and street posters. “Collaborating with McCann Worldwide India and Jodi Jones Studio, we combined to create a campaign that was memorable not only for a great concept and execution, but also the international scope, multiple timezones (Brazil, NYC, India) and the seamless integration of everyone involved,” explains Vault49 on behalf of their own studio and Big Studios. The challenge paid off, not only in creating images that are visually seamless down to the details, but also for attracting the attention at Cannes and earning them their two trophies.
The Tadashi Shoji Spring Summer 2015 Runway Show at New York Fashion Week. Video and stills shot by jodi jones studio. Here we teamed up with Fashion Editor Lydia Santangelo as she interviews Tadashi and his team backstage at his Fashion Show.
This afternoon, we had the distinct pleasure of commencing Fashion Week by speaking with designer and industry pioneer, John Patrick of Organic by John Patrick. After only a few moments, we were deeply moved by his zeal and humility and found ourselves immersed in his genuine ethos as well as his insightful and candid commentary on the status of the fashion industry. What we found was a man whom epitomizes truth and integrity.
John unequivocally expressed the validity of what so many of us have suspected; the fashion industry has become corrupted and polluted by the establishment and its attempt to capitalize on the growing trend of being sociopolitically conscious. But John appeared to be fully aware of an ulterior motive; the existence of manipulative marketing ploys and trend exploitation. He emphatically stated that, “I am not about trends … trends make me sick." Instead, he was far more interested in "purposeful industrial techniques … in building things.”
John impressed upon us the fact that he sits “in a unique position as a creative where [he is] much more aware of what is happening sociopolitically” and the importance of creating genuine relationships within communities; where consumers are educated and businesses produce quality products that are ethically created and manufactured at fair wages.
Upon our departure, we found ourselves refreshed, educated and grateful. We made a new friend today; an innovator immersed with unselfishness and candor. And it quickly became obvious that he naturally applies these very values into every aspect of his work.
If only all designers could offer such inherent and selfless contributions.
Fashion legend, Marylou Luther attending Organic by John Patrick at New York Fall 2014 Fashion Week.
Photos by Jodi Jones using the brand new Hasselblad HV.
Here I photographed fashion designer John Patrick of Organic by John Patrick after his show with my 1968 Hasselblad 500.
ORGANIC by John Patrick – Ethical and organic clothing made in New York.
Mac cosmetics teams up with Fashion Photographer Jodi Jones, Adam Rodriguez and Fashion Designer Oriett Domenech to make a short Fashion Film and Theater Trailer.
Jodi Jones was approached by Oriett to create stunning imagery for her latest collection. They wanted a strong woman to be the focus. Jodi and Oriett have worked together before creating fashion films, campaigns, and lookbooks. Jodi Jones and Adam Rodriguez put the story board and concept together for Oriett's project this year to show a strong warrior goddess. They created a storyboard that showcased the vision for the video. With Jodi's love of the French language she chose to use the poem by Marceline Desbordes named "Valmore Roses de Saadi" and voiced by the French model Lena Diene.
The brand Oriett Domenech has an innovative forward-thinking designer. She has worked with the best in the fashion industry. Orietts' recent collaboration was with Mac Cosmetics. It was a creative adventure combining the artistic mediums of fashion, cosmetics, and film. The intricate beauty of the clothing is shown through the closeup shots we captured. The craftsmanship of the fashionable clothing was accurately recreated through the detailed handwork of the makeup artists. The MUA's were body painting the model meticulously for the video. Full attention to detail was needed by the 5 Makeup Artists painting with the Mac Cosmetics products for a full 8 hours.
The video was displayed 9:30 pm on November 14th, 2013 in front of an audience of 2000 people. The runway was combining fashion and video together. An innovative collaboration of multi sensory experiences. As the fashion show went on so did the music and video.
There were a great amount of sponsors: Aid for Aids Dominican Republic, Elit Stochniya, Jetblue, Kohler, El Caribe, Professional Sebastian, Pandora, Touch Me Marketing, Travelwise, BMW, and Palacio al Cine.
It was a huge success for everyone involved including the fabulous fashion designer Oriett Domenech.
Video Produced by the team at Jodi Jones Studio
Jodi Jones - Director
Adam Rodriguez - DP/Editor
Oscar Montes de Oca - Producer
Vika Levina - Model
Kristina L - Model
Gisel Calvillo - Mac Cosmetic Makeup Artist
Julius Eckensberger - Makeup Artist
Lupe Vega - Makeup Artist
Jorge Rangel - Makeup Artist
Griselle Rosario - Hair Artist
Lena Diene - French Voice
Glados Reprise - Music
Marceline Desbordes-Valmore Roses de Saadi - Poem
I was asked by the amazing people at Hasselblad if I would like to be a featured shooter for an event called Shoot-NYC. Shoot-NYC is an industry event that brings image makers from all over the world to one place where they can learn about the latest gear, take seminars and lectures pertaining to the photography business and see live fashion shoots... all for free! At my part of the event, I put on a live fashion shoot, where I demonstrated different lighting techniques using Broncolor's amazing Lighting.
For this event, I reached out to a model that just arrived from Paris that has been wanting to shoot with me, Robyn. She is now signed with Red Models in NYC. I brought on Oscar Montes, a new york fashion stylist who brought me gowns from the CD Greene collection. For these shots here, I placed one broncolor light off to either side of the model, casting a front shadow that I liked. I tend to go for images with a bit of edgy. Broncolor has such great lights! The camera I shot Robyn with was the Hasselblad H4D, 40 megapixel camera.
My idea for the shoot was to create a moody side lighting…. and to have the clothing very colorful. Although in the end, I turned some of the images black and white as I loved the reflective dress casting a silvery tone.
After 12 years in the NY fashion photography business, I have decided to start teaching the craft to others!
I am working on the specific details and schedule now and will be posting the first intensive workshop itinerary in the following few days.
Some important topics to be included:
Creating Concepts & Art Directing, Assembling a great Crew (hair, makeup, models, fashion stylists, etc), Directing your Models, Lighting for Impact, Digital Workflow, Post Production Retouching, and Marketing your Style.
Drop me an email if you want to be added to my list for Workshop Updates and for when I come to a city near you!
Registering today for another season shooting New York Fashion Week. I will be shooting the Fall 2013 Collections this February. Here is an image is from a series of Tilt Shift runway shots I created a few seasons ago.