"Once a photo is taken, the work begins." - Jodi.
I cannot emphasize enough the importance of marketing one's work and one's self in regards to their photography career. Below is an example of a newsletter that was sent out promoting my work. The actual newsletter had all the links working. Here it is in a jpeg form for viewing here:
Also, super important: be sure to include your name at the top, where you live, and what type of photography you do. Creatives do not want to hunt for this info. They need to know right away where you are located.
Creating and sending out newsletters is something I do on a regular basis. I have created an extensive list of industry professionals to whom I send these to. This particular newsletter was created for me by my agent last year. It has a few interesting bits of trivial information about me just to peek the interest of the creative, as opposed to the traditional list of clients that I have or my regular bio.
After this very simple newsletter was created, it was targeted to a specific list of creatives (art directors, art buyers, magazine editors, fashion designers, etc) to whom might be interested in seeing this type of work. It is important not to send your work out to an inappropriate list of people, and in turn get blocked from their email account, so try and find your focus of where you see your work fitting in before sending!
If you would like more information on how to go about marketing your work, I am available for consultations. Just drop me an email: firstname.lastname@example.org with the subject 'CONSULTATION" and I will be happy to assist you on your journey to creating a sustainable career in the arts!