My Green-screen Shoot for the 2016 MIZUNO Campaign

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I recently had the pleasure of producing a commercial spot "Just Wave Because" for Mizuno. For this and many other projects, Jodi Jones Studio partnered with the incredibly talented design studio, Big Studios of Sao Paulo, Brazil! They are simply the best at complex CGI.  For this project we had our casting and production in NYC, shooting the entire project on green-screen. I also had the privilege of working as DP with the uber talented film director, Caito Ortiz.

The team created a digital content video, print campaign also, social media and POS with the advertising agency 22Squared.

Here is the COMMERCIAL, along with the MAKING OF VIDEO below! Enjoy!

Waving. Some runners are into it. Some aren’t. But if you give it a shot, a wave can put good energy into the world and might just transform your run.

A few stills from the Print Campaign...
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Mizuno ad campaign 2

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Credits -
CGI and Post: Big Studios CGI CGI Director: Ricardo Big Passos
Live Action Shoot - Film Director: Caito Ortiz Director of Photography: Jodi Jones Executive Producer: Jodi Jones Producer, Line Producer & Production Manager: Aaron A. Brooks 1st Assistant Director: Adam Rodriguez Actor - Male Runner: Charlie Gorilla Actor - Female Runner: Kelsi Almond 1st Camera: Timur Civan 1st Camera Assistant: Ali Cengiz DIT: Yair Alon Leventhal Key Chroma Lighting Tech & Lead Gaffer: Ken Shaffer Scenic Designer & Prop Master: Sarah Kinsley-Brooks Wardrobe Stylist: Yanyanista (Chunyan Liang) Key MU/Hair Stylist: Ronnie Peterson Key Grip Film/Lighting Stills: Stefano Ortega Advertising Agency: 22Squared Group Creative Director: Sanders Hearne Assoc. Creative Director: Nathalia Resende Senior Producer: Dustin Levine Assoc. Creative Director: Kristen Dutton Account Supervisor: Katie Bollock Principle Photographer for Stills Campaign: Jodi Jones