[twocol_one] You may have asked yourself "How do I get my fashion photographs published?!" It's a very important and crucial part of the photographer's career to get their work published. It establishes you as a professional and gets more eyes on your work. I am fortunate to have been published in magazines around the world, including: Vogue, Time, Cosmo, Elle, Vanity Fair, Bullett, Zink, Hunger, Kurv, Adon, and Beautiful Savage. Here are some tips to help you in your own photography career. My latest fashion editorial was in Bullett Magazine - you can see it here. (http://bullettmedia.com/editorial/fashion-editorial-hiding-paris) It's an essential part of the photographer's career to have magazines essentially do part of your marketing and publicity for you. [/twocol_one] [twocol_one_last]In this case with Bullet, my work was marketed to over 1 million viewers. It's not likely that your website portfolio reaches 1 million viewers in a month. If you do happen to be one of the few where it does, then congrats on hitting the 1 million mile marker!! You know how important marketing is to one's career! Extremely important. Working with the magazines is a give and take. We as photographers help out the media by supplying them with great content, and in return, you will get help from them by either publishing your fashion editorial work, writing an article about your work, or maybe even an interview on you! Recently, I had the pleasure of two magazines doing an interview on me for their readers. The possibilities are endless![/twocol_one_last]
1- Get Outside and Meet New People! I know you're working hard everyday on the computer. It's important to edit your images, stay organized, retouch photos, and email your Vogue contacts. Every now and then you really need to stop working on the computer and go get a breath of fresh air. You've got to meet people face to face, rather than just hiding in your studio as a lonely artist. Sure, you can call your contacts from your studio, but it's so important to get outside and meet the top people in your industry! OK, good so you already know Anna Wintour! Me too! Now the next step is to meet other great people. Lots of them. Go meet the CFO of the magazine, the art director, a new fashion stylist at a magazine. Stay in touch with these people as they move from position to position all the time! Network! It's simple! For example: My good friend is a young model and she does all sorts of cool things like traveling the world as a musician, actor, and model. We are both busy beyond belief, but we make time to hang out with each other when she's in town, and guess what?! We introduced each other to our contacts. She just introduced me to a few magazine creatives recently, and "voila!" One month later I have a published fashion editorial in their magazine.
2 )Build Your Network Of Editors Now the second step is to utilize your new magazine contacts to meet the magazine's editor-in-chief and the creative director. Getting connected with them can be priceless to boost your career. It's amazing how many top editors all know each other and really work together to help each other with content. Especially with the digital platform. They are constantly in need of new digital content every day. There are literally hundreds of really cool indy magazines out there right now! In Paris and London, the indies have just as much weight as the Conde Nast Vogues. Citizen K and Lui are two outstanding Paris magazines. Check out Kurv Magazine in Australia. That magazine is 100% fashion editorials, and they do not require you to have all the big designer labels in your fashion editorials. I attend fashion week in New York and Paris, and find it a great opportunity to meet that industry insider and exchange info. Look low and high for those editors, you will find them! Maybe you don't have fashion week in your town, but most likely you are close enough to a big city that has a magazine. Or if you travel to a big city, be sure to try and set up a quick coffee meeting with one while you are in town! If anything just to introduce yourself, and suggest that you would like to help them add value to their magazine. In this industry, it is often WHO you know! One great contact can make all the difference in your career!
3) Go To Industry Events And Parties Whether you love or hate nightlife events, get on the lists of these events! These events are made for networking. As a photographer, you have to learn how to sell yourself. Yes, sell. It's ok. I know a lot of you may think that there is no way you want to be a "sales person"! Well, if you want to make money, REAL MONEY at photography, then you better do everything you can to educate yourself on sales! Having a photography business in my opinion is 50% talent, and the rest is sales and marketing! Be confident and bold. Have fun and strike up a conversation with people at these events. Try to attend at least one per month! Go with the intent of giving out as many cards as possible (in a non-obnoxious way), and make at least one solid connection at each event. Listen and be interested in what projects they have going on. Most of the time you don't even have to buy drinks, as they are free. Plus goodie bags and food too! Recently I went to the Marc Jacobs new collection launch party. While I did not get the opportunity to meet Marc himself, I did meet other people in the industry, and took photos with them for social media. That is an easy way to meet someone. Find someone you see at the event that took the time to look fab, and give them the compliment. Be sincere. Maybe even ask to take a selfie with them. Voila! You make them feel good and you've met someone new. I've gotten so many interesting contacts, and even jobs from going to these events! Good luck!
Photo Credits-Photographer: JODI JONES
Art Director: ADAM RODRIGUEZ, Stylist: MIREY ENVEROVA, Model: EVELINA SZAMSZONCSIK @ Elite Paris, Hair & Makeup: MARIE TRITSCH
Shot on location in Paris, France.
Now go work on getting some of your images published!
Here is the screenshot from the BulletMedia Website:
Come join me for my upcoming Photography Workshop Tour! Click on photo for details below: