COUNTDOWN… 10 days till Nashville!

jodi jones and yanyanista

Hey, can we hitch a ride with you to Nashville? 

I woke up today and saw a reminder on my phone: COUNTDOWN: 10 DAYS TO OUR NASHVILLE MASTER CLASS!!! Wow! I am so excited for this journey! “Nashville or Bust!” We are like two kids going to Dollywood!  Super excited about our road trip adventure!! I am a fashion photographer based in New York City and I love New York, but always thought of Nashville as one of those super cool places that I just really needed to got explore.  To me, Nashville is such a magical and storied city, with sweet southern charm and real deep musical roots with such a multitude of creative inspirations! @jodijonesstudio

It’s no wonder Blake Shelton, Taylor Swift, Johnny Cash, Dottie West, Toby Keith, Kings of Leon, and SO many more artists have their roots from Nashville. I look forward to this exciting trip to Nashville, and seeing many of my cool friends that live there, like our talented and beautiful model Esseri, whom we will be photographing on our Master Class that we are teaching while there. She is THE Esseri Holmesof iHeart Media Nashville and 105.9 TheRock. She is just amazing!!  We are going to create some beautiful images with her!

jodi jones and yanyanista

I can just picture myself and my Stylist Yanyanista sitting in an amazing venue, enjoying the great music, and feeling the warmth in the atmosphere. Nashville simply oozes character, and one can only imagine the creative inspiration from shooting there. It would be fun to host a party, invite our students and all our cool musician friends like Taylor Swift, right?!  Yanyanista was already coming up with ideas like "We should have a road trip driving down there from NYC”. We started to talk about creative photoshoots we could do on the road-trip, how Yanyanista was going to dress the model, and what kind of great places we would like to visit. When music, fashion and art come together, we know something beautiful will be created!  Nashville reminds us of friendly people, killer country & blues music, celebrities, Jack Daniels, bbqs, and tour buses.  That is why our excitement has developed into showing you this photoshoot of us “road-tripping” to Nashville. Not ones to miss out on the silliness of road trips we take full advantage of very opportunity to “ham it up” on the way!

jodi jones and yanyanista

I want thank Phase One, Profoto, Capture Integration, and West Light Studios for this incredible opportunity to have my next photography Master Class there in Nashville in 10 days! I am grateful that I can travel to places I love, share my knowledge, skills, experience, and inspire other creative minds such as you, with my best friend and creative partner: the super talented fashion stylist and high-end retoucher Yanyanista.

Where is your favorite thing to do in Nashville? Let us know!

Kiss, Jodi

For more details on our super awesome Nashville Master Class, please go here: http://jodijonesstudio.com/nashville.

jodi jones and yanyanista

Jodi Jones and Yanyanista

Follow our fun road-tip adventure on Instagram @jodijonesstudio and @yanyanista

Introducing my new MASTER CLASS...

 

New York Fashion photographer Jodi Jones has teamed up with Phase One  and Profoto to offer an exciting and unique opportunity to learn how to create beautiful images and take your business to the next level! Jodi and NY Fashion Stylist, Yanyanista, are offering an exciting and unique opportunity to learn the real nuts of bolts of the fashion industry, taking you from any level to the pro level. Jodi and her team of experts will show you ways to dramatically grow your portfolio and learn creative retouching, marketing, and social media techniques. This intimate workshop will have you working with and learning from a top crew and models, and will give you an excellent opportunity to network.

In this MASTER CLASS program, you will learn every stage of a fashion shoot from: creative concepts, fashion styling, casting the models and crew, shoot prep, shooting in-studio, shooting on-location, lighting techniques, model direction/poses, shooting tethered, post production and retouching. Plus a wealth of business information including pitching clients, marketing, and social media advertising.

SIGN UP NOW!

CITIES ON THE TOUR:

SIGN UP NOW!

A Capture One expert will give an in-depth teaching of how to create an efficient workflow using the software.

DAY 1 MORNING - Throughout the weekend we will find THE NUTS OF BOLTS OF FASHION PHOTOGRAPHY.  In the morning on day 1, we will cover studio lighting, creating moodboards, posing the model, and creative direction in a keynote presentation. There will be a group Q&A session with my team, including the lead fashion stylist, Yanyanista, who will go over the concept and inspiration for the afternoon shooting sessions.

DAY 1 AFTERNOON - After breaking for lunch, we will then regroup and everyone will have the opportunity to shoot in the studio with the Phase One medium format camera system and lenses and our professional agency models in a gorgeous set up for your portfolio. I will be teaching you all my essential lighting techniques that I use in my work. I will show you how I approach the creative process of making an image along with the technical knowledge needed to be confident in your technique.

DAY 2 MORNING - We will start up on day two with an overview of the day before, a retouching segment with Yanyanista, my personal retoucher. She will be uncovering tricks of the trade and sharing before and afters. A Capture One expert will follow with an in-depth teaching of how to create an efficient workflow using the software.

DAY 2 AFTERNOON - After lunch, the second portion of the day will be a group portfolio review where you have the opportunity to find out what image(s) of yours are the most powerful to help move your career forward. We will then cover essential business and marketing strategies for getting your work published, pitching to clients, social media tips and strategies. In this segment, with a set of new ideas and a marketing strategy, I hope to give you a plan that will elevate your business to the next level!

At the end of the second day you will also have the option of attending a wrap dinner with myself and a few members of my team to extend the conversation of the workshop and get to know each other over dinner & drinks! We encourage networking during the workshop and many students leave with new connections in the industry.

Times: 9.30AM until 6PM each day

Availability: There will be a limit of 15 students for this event.

Equipment provided: Phase One medium format digital camera and lenses.

Equipment requested that you bring: 2 compact flash memory cards, laptop, tablet (or mouse), and your portfolio (whether printed, presented on an iPad or laptop).

Investment: $800 USD (please pay deposit or in full). Includes a light lunch and refreshments each day. Does not include flight, accommodation or transportation.

Optional: Join Jodi and her team for dinner where she extends the conversation from the workshop during a fun and casual evening.

Payment Terms: Please note that a 50% deposit is required to reserve your spot. The rest of the payment is due 3 weeks before the workshop event start date.

Cancellations: We have a 3 week window cancellation policy. If you cancel your enrollment in a workshop more than 3 weeks before the course start date, we will refund your deposit. After this, the deposit is non-refundable. If you are uncertain you will be able to attend the course, please let us know in advance.

Register now for:

LOS ANGELES - SOLD OUT! NEW YORK - November MIAMI - October NASHVILLE - September

SAN FRANCISCO - coming soon DALLAS - Coming soon

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JODI ALSO TEACHES ONE-ON-ONE PRIVATE LESSONS.

Please inquire with the studio to schedule one:  info@jodijonesstudio.com

NYC Fashion Photographer JODI JONES is a successful creative director and fashion photographer who has spent over 10 years shooting Campaigns, Editorials, and Runways for New York City’s Fashion Week.  The Lifetime TV special “Women on Top”, a show about women achieving success in a male dominated industry, did a full episode on Jodi's early fashion career. You can view the TV special below. www.jodijonesstudio.com

 A Guide to Beauty & Fashion Lighting by Jodi Jones. This Ebook will guide you through lighting all your fashion and beauty shoots! It shows examples of my work and detailed lighting diagrams on where I placed the light, what modifiers I used, and why!

• 140+ page Ebook!
• Use this guide book as a way to think about light and how it relates to mood, tone, emotion, feelings and style!
• This Ebook is a value-packed read that won’t waste your time!
• Get inspiring photos, instructions, and diagrams!
• Refer to this Ebook often during your step-by-step process to create stunning images!
• If you truly do not want to change your photos then do not read it, but if you do, you must read it!

Get a copy of the new ebook on lighting!  Click here!

KURV MAG

Recent magazine editorial in WINTER 2013/2014 issue of KURV Mag.  Fashion editorial by fashion photographer Jodi Jones.

“Our inspiration was derived from the French Revolution when the Women marched on the Palace of Versailles on October 1789, otherwise known as the October Days, The October March, or The March on Versailles. The Theme of the shoot is the “Fall from Grace” of the Royals who resided at the “Palace de Versailles; during a two day stand-off at the “Palace de Versailles,” the hungry and angry women from Paris, armed with weapons that they managed to acquire from the local armory, marched on Versailles to demand a swift resolution. On the following day, the King, his family and subjects were marched back to Paris, returning the King’s powers to the service of the people. To best convey our visual story, we chose the medium format Hasselblad HD4 with an 80mm lens to give us a film-like narrative to the images. For our lighting, we chose broncolor Mobil AR2 Kit; one pack and 2 heads. We feel broncolor provides the best quality of light, and it is simply amazing to have the flexibility on location to paint light where we wanted, and provided the necessary shadow fill and balanced lighting that we needed.”

~Photographers Jodi Jones and her student, Johnny Sandaire.

The shoot was back-dropped by broken-down shacks from the forests of Watchung Reservation, Union County New Jersey.

CREW CREDITS: "Into The Wilderness"

Photography Jodi Jones & Johnny Sandaire Shot with the Hasselblad H4D 40 & Broncolor Mobil AR2 Kit

Stylist Oscar Montes de Oca “The Ruven Afanador photos was my visual inspiration for this Royal story.. And Coco Chanel's quote was the emotional inspiration for this shoot... "A girl should be two things: Classy and fabulous". Wanted to convey a sense of decadence despite there new found fiscal situation... all the while keeping the style classy and fabulous.

Makeup Artist Hazuki Matsushita “My inspiration for the shoot was to pure luxury using deep jewel tones and gold, and mixing that with the look of dirt on their skin to mimic them doing hard manual labor.”

Manicurist Gerry Holford “The inspiration for the nails was glamor in the face of financial ruin. These royals now have nothing but they are still presenting a rich front, which includes nails that are immaculately maintained despite having to work in the fields and fend for themselves.”

Hair Stylist Cassondra Rae “My inspiration for the hair on the Royal shoot was more of an organic progression. I was inspired by the textures in nature surrounding us as well as the regal feeling of the garments. I created a look that while having great texture and structure still had an organic distressed feel.”

Models (in order of appearance) Loris Kraemer/Ford Models Luize Salmgrieze/Ford Models Alina D/New York Models 

Photographer’s 1st assistant Stefano Ortega Styling Assistant Julian Gallon Makeup Assistant Chloe Soda Intern Chunyan Liang

Photoshop Tip - Selective Color Adjustment

I have recently become a big fan of the selective color adjustment in photoshop.   Sometimes when working on an image when I want to take it a bit away from the “reality” of colors that we see on a daily basis, I will do some adjustments to the image on a non-destructive selective color layer. Below is an example of a recent beauty image I created of Madeline.  She is a model here in NYC with Muse Models.  I only had about 30 mins to do this shoot once hair and makeup did their magic.  I photographed two models for a beauty shoot in the morning before my afternoon commercial lookbook shoot.

In these series of images below I have first the final retouched, color adjusted image with smoke added.  This is the final image.  I shot this with a hasselblad h4d 50 megapixel camera so there is a lot of detail in the actual image that may not show up here on the web.

FINAL RETOUCHED/ADJUSTED IMAGE WITH SELECTIVE COLOR & SMOKE -

Now I will take you thru the stages to get to this final image.

I sent the raw unadjusted image to my retoucher Pablo in Spain.  I used to do all my own retouching, but just find it too time consuming.  I love creating art in photoshop, but I have teamed up with another artist.  I trust his work, so this frees me to focus on shooting more and sharing my the process of my work thru this blog “creative space”.  I am arranging now to have Pablo join me from Spain to share his photoshop “magic”.  He has amazing techniques that he will be sharing with the students who sign up for my 2day master class in April in NYC. The images below are to show you the retouching of the skin that Pablo did.

RETOUCHING BEFORE AND AFTER -

Madeline has great skin, and the broncolor light I used (with para 88 modifier) has a very silkening effect on the skin, but digital photography tends to show too much reality, so retouching is pretty important to clean the skin, remove all the stray hairs and give the image a special polish.

After I received the retouched image back from Pablo, I added my own quick color treatment.  I created a “selective color adjustment” in photoshop to give it a more interesting jeweled color tone.  See below.

RETOUCHED IMAGE (Left), Added SELECTIVE COLOR ADJUSTMENT (Right) -

I have a behind the scenes video that Adam (my amazing video man) and I are working on now that will show the exact lighting tools used to create this shot, plus several other  lighting setups for doing beauty shoots. (check back later this week to watch me demonstrate the lighting for shooting beauty!)

The next step for me after I did this tone was to ask Pablo to add some smoke coming from the model’s lips for a graphic visual effect.  And there you have it!

The Makeup – For this shoot I worked with nyc makeup artist Tiffany Stout.  Her and I  just recently started working together and  I must say that I really enjoy her energy on set.  I get hundreds of requests from different hair and makeup artists to work together.  When my regular team is booked doing other work, I will “test” someone new.  I say test because it is not always just someone’s talent that I look for when working together, but also, and as important to me:  do I enjoy working with this person?  do they bring a positive energy to the set?  are they a diva or are they likable and treat the model and others on set well?  and are they bringing creativity to their work?  The last one here is really important because I do not like to follow what everyone else is doing, but rather try and create something new.  If I work with others who feel the same and can bring something new to the table, then it helps my work evolve as well.

Hope you enjoyed.  Thanks.  xo Jodi

[fve]https://vimeo.com/60101149[/fve]

For lighting tips and hands on training, come to one of my workshops!

To learn the ins and outs of the Fashion Photography industry, join me on my upcoming Photography Master Class series "Fashion School" this fall!

FASHION PHOTOGRAPHY WORKSHOPS AROUND THE WORLD - 2013

After 12 years in the NY fashion photography business, I have decided to start teaching the craft to others!

I am working on the specific details and schedule now and will be posting the first intensive workshop itinerary in the following few days.

Some important topics to be included:

Creating Concepts & Art Directing, Assembling a great Crew (hair, makeup, models, fashion stylists, etc), Directing your Models, Lighting for Impact, Digital Workflow, Post Production Retouching, and Marketing your Style.

Drop me an email if you want to be added to my list for Workshop Updates and for when I come to a city near you!

jodijones@mac.com

Thanks.

x

Free Event! Live Fashion Shoot

http://vimeo.com/51980784

I am doing a live photo shoot on Oct 27th & Oct 28th for HASSELBLAD and BRONCOLOR. Hasselblad is the finest camera producer in the world. Broncolor is the premiere lighting source loved by photographers.

I will be shooting live for of hundreds of photographers and creatives at an event called “Shoot-NYC” (next door to Photo Expo at the Jacob Javitz Center). This will take place at the Terminal Building, 608 West 28th Street @ 11th Ave. on October 27th & 28th, 10AM-5PM.

Both Hasselblad and Broncolor will produce the shoot and a digital tech on-site will be processing large beautiful retouched prints during the session.

So come out and say hi, and see how cool the Hasselblad and Broncolor lighting are!!  Meet some cool people and perhaps learn some new techniques at one of the pro workshops!

Drama light by jodi jones